Types of Logo- Text based
- Emblem/Iconic
- Illustrative/Illustration
- a combination of two or three types
- Simple
- You can redraw it in the sand
- 2 colors or less (fewer colors means saving in the long run)
- From colored version - can be converted into black and White
Tracking - In typography, letter-spacing, usually called tracking by typographers, refers to a consistent degree of increase (or sometimes decrease) of space between letters to affect density in a line or block of text.
Leading - In typography, leading /ˈlɛdɪŋ/ refers to the distance between the baselines of successive lines of type. The term originated in the days of hand-typesetting, when thin strips oflead were inserted into the forms to increase the vertical distance between lines of type. The term is still used in modern page layout software such as QuarkXPress and Adobe InDesign.
In consumer-oriented word processing software, this concept is usually referred to as "line spacing" or "interline spacing."
Say No to Faux Bold!
Crisp - default in Photoshop.
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