Saturday, December 13, 2014

Day 3, Dec. 12, 2014

Day 3

*File Formats
   A file format is a standard way that information is encoded for storage in a computer file. It specifies how bits are used to encode information in a digital storage medium. File formats may be either proprietary or free and may be either unpublished or open.

   There are File formats for:

  • Images
  • Sounds
  • Movies
  • Documents
  • Miscellaneous 
*Resolution

   Lossy and Lossless
    In information technology"lossy" compression is the class of data encoding methods that uses inexact approximations (or partial data discarding) for representing the content that has been encoded. Such compression techniques are used to reduce the amount of data that would otherwise be needed to store, handle, and/or transmit the represented content. The different versions of the photo of the cat at the right demonstrate how the approximation of an image becomes progressively coarser as more details of the data that made up the original image are removed. The amount of data reduction possible using lossy compression can often be much more substantial than what is possible with lossless data compressiontechniques.
    Using well-designed lossy compression technology, a substantial amount of data reduction is often possible before the result is sufficiently degraded to be noticed by the user. Even when the degree of degradation becomes noticeable, further data reduction may often be desirable for some applications (e.g., to make real-time communication possible through a limited bit-rate channel, to reduce the time needed to transmit the content, or to reduce the necessary storage capacity).
    Lossy compression is most commonly used to compress multimedia data (audiovideo, and still images), especially in applications such as streaming media and internet telephony. By contrast, lossless compression is typically required for text and data files, such as bank records and text articles. In many cases it is advantageous to make a master lossless file that can then be used to produce compressed files for different purposes; for example, a multi-megabyte file can be used at full size to produce a full-page advertisement in a glossy magazine, and a 10 kilobyte lossy copy can be made for a small image on a web page.


   Images
    -Raster = Bitmap
    -Vector = Line
Pixel = Picture Element
  1. In digital imaging, a pixel, pel, or picture element is a physical point in a raster image, or the smallest addressable element in an all points addressable display device; so it is the smallest controllable element of a picture represented on the screen.
  1. *The rule of thirds is applied by aligning a subject with the guide lines and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section.

*Golden Ratio
    In mathematics, two quantities are in the golden ratio if their ratio is the same as the ratio of their sum to the larger of the two quantities. The figure on the right illustrates the geometric relationship. Expressed algebraically, for quantities a and b with a > b > 0,
 \frac{a+b}{a} = \frac{a}{b} \ \stackrel{\text{def}}{=}\ \varphi,
where the Greek letter phi (φ) represents the golden ratio. Its value is:
\varphi = \frac{1+\sqrt{5}}{2} = 1.6180339887\ldots.
    The golden ratio is also called the golden section (Latin: sectio aurea) or golden mean. Other names include extreme and mean ratio, medial sectiondivine proportiondivine section (Latin: sectio divina), golden proportiongolden cut, and golden number.

Divine Proportion - Arm

Human Body

Face

Architecture

Art


Wednesday, December 3, 2014

Day 2, Nov. 28, 2014

Day 2

"Our Color Wheel"
Part science, part art, the color wheel is our tool for understanding which colors go with what.

The visible light waves where the Ultraviolet have shorter wavelengths like X-ray, Gamma rays, Cosmic rays and the Infrared have longer wavelengths like TV, Radio waves and Microwaves. You can notice the color it produced like Red, Orange, Yellow, Green, Blue and Violet.


*Primary colors
  • Blue
  • Yellow
  • Red
 Secondary
  • Green
  • Orange
  • Violet
 And then Tertiary colors...

*Tint and Shade


Monochromatic - dark, medium, light colors

Analogous - adjacent, share strong undertones

Complement - direct opposite on the color wheel.
                        e. g.  Red & Green
Split complement - one step either way are the complement's own analogous colors.

Primary - colors like Blue, Yellow, Red

Secondary - shared two colors

CMYK - M=magenta; Y=yellow; K=kelvin (Black)

Meanings of Colors:

Blue

  • deep
  • technical
  • freedom
  • educated
  • protective
  • lonely
  • cold
  • authority
  • formal

Green

  • natural
  • adventurous 
  • relaxed
  • athletic
  • unfortunate
  • lucky
  • balance
  • safe
  • sharing

Yellow

  • creative
  • young
  • visible
  • bright
  • cheerful
  • light weight
  • curious
  • coward
  • playful
  • nutritious
  • ill
  • expanding

Orange

  • helpful
  • burning
  • cozy
  • abundant
  • warm
  • flavor
  • festive
  • active
  • excited
  • communicative
  • inspiring

Red

  • dynamic
  • vital
  • romantic
  • commanding
  • rebellious
  • complementary
  • joyful
  • visible
  •  hot
  • fun

Purple

  • intelligent
  • artistic
  • aloof
  • luxurious
  • royal
  • fantastic
  • melancholic
  • feminine
  • solemn

Saturday, November 15, 2014

Day 1, Nov. 14, 2014

Day 1

"Designers are Problem solvers"

I learned that before you start designing for your client, you must have a thorough planning.

Designers need to have Goal, The Audience, Budget and Timeline in solving problem.

We wrote 10 questions for our client who asked us to make a Brochure as a seatwork and try to make a Creative Brief, a page summary containing the following:

  •     Project Name - This is where all begun when you need to create a page summary of your current project.
  •     The Goals you need to accomplished for finishing your project. Your guidelines of what you suppose to do, and planning of the Budget and Timeline.
  •     Client
  •     Description of your current project.
  •     Deadline - It is crucial not to follow the deadline, so always manage your time. 
  •     Budget
  •     Your Audience must be suitable of your product or information your going to show, depending of their Age, Gender and individual taste.
  •     Benchmarks if have one, Having some references to make your design more appealing       is acceptable and can be use to improve your Project.
  •     Color

We also need to make a blog every week about what we learned in one meeting and always be updated for online requirements.